RAREFORM BLOG
Suno AI CEO Sparks Controversy with Comments on Music Creation
Suno AI CEO Mike Shulman faces criticism after suggesting that many people find music creation unenjoyable. His comments, along with Suno’s ongoing legal disputes, highlight growing debates about AI’s role in reshaping the music industry.
Sony Pictures’ ‘Venom: The Last Dance’ Campaign Features Black Sheep Music Sound Design
Our sound design elements were featured in the campaign for Venom: The Last Dance. Shout out to our client Sony Pictures for making this happen!
Why Music is Key to Powerful Advertising
Music has a unique ability to create emotional connections, making it a powerful tool in advertising. The right track can elevate a message into an unforgettable story, leaving a lasting impression on audiences.
NEON’s ‘Presence’ Campaign Features Multiple Black Sheep Music tracks
Two tracks from Black Sheep Music—Mystery Box by Denis Kaydalov and Faceless Man by Isiah Alan Kendall—are featured in the trailer for Presence. Big thanks to our friends at Neon for bringing us on board.
Universal’s ‘Wolf Man’ Campaign Features Music & Sound Design from Black Sheep Music
Universal’s Wolf Man campaign features sound design elements and music from Rareform Audio, including the track “Faceless Man” by Isiah Alan Kendall. Big thanks to Universal for bringing us on this one!
Searchlight’s ‘A Complete Unknown’ Campaign Features Black Sheep Music Sound Design
Our sound design elements were featured in the campaign for A Complete Unknown. Shout out to our friends at Searchlight for bringing us on this one!
L.A. Wildfires: Support for Music Industry Workers Affected by the Crisis
Devastating wildfires have swept through Los Angeles, impacting thousands, including music industry professionals. From financial aid to mental health support, organizations like MusiCares, Sweet Relief, and Backline are stepping up to help those affected. Learn about available resources and how the music community is rallying to support its own.
Building a Music Portfolio That Works in Today’s Industry
Learn how to create a music portfolio that stands out in today's competitive industry. From platform selection to strategic updates, build a portfolio that showcases your talent and professionalism.
Nosferatu Campaign Features Black Sheep Music’s Sound Design
Excited to share that multiple of our sound design elements made it into the campaign for Nosferatu, Focus Features’ reimagining of the horror classic. Always great to contribute to projects like this—big thanks to our friends at Universal for bringing us on.
Benn Jordan Develops Algorithm to Detect AI-Generated Music with 100% Accuracy
Benn Jordan has created an algorithm that detects AI-generated music with 100% accuracy. This breakthrough highlights growing concerns about undisclosed AI tracks siphoning royalties from real artists on streaming platforms.
Is It Ever Too Late to Start Producing Music? Reframing Age and Aspirations in Music Production
It’s never too late to start producing music. Whether you’re 25 or 65, your unique experiences and perspective can bring something valuable to your creations. Music production isn’t just about chasing fame; it’s about enjoying the process, finding fulfillment, and creating for yourself. Age isn’t a barrier—it’s an advantage.
Study Reveals Music Can Ease Dementia Symptoms and Boost Brain Health
Music has emerged as a powerful tool in dementia care and brain health. Recent studies reveal that personalized music therapy reduces anxiety and enhances memory for those with dementia, while initiatives like a college pianist's outreach bring music’s benefits to life.
2024 Year in Review: Rareform Audio & Black Sheep Music Highlights
2024 was a year of growth, creativity, and collaboration for Rareform Audio and Black Sheep Music. As we reflect on the past year, we’re proud to celebrate the moments that pushed boundaries and brought stories to life through sound.
Universal’s ‘The Wild Robot’ Campaign Features Sound Design from Black Sheep Music
Our sound design elements were featured in the campaign for The Wild Robot, Universal’s upcoming animated film. Always cool to contribute to projects like this—huge thanks to Universal for making it happen!
Warner Bros.’ ‘Joker: Folie à Deux’ Campaign Features Black Sheep Music Sound Design
Excited to share that our sound design elements made it into the campaign for Joker: Folie à Deux. Always cool to see how sound shapes the tone of a project like this. Big thanks to Warner Bros. and everyone involved.
SoundCloud Launches Affordable Artist Plan for Emerging Musicians
SoundCloud’s new Artist plan makes professional tools accessible to emerging musicians for just $39 annually. This move aims to lower barriers for independent artists, providing features like unlimited uploads, monetization, and track distribution to major platforms.
‘Red One’ Campaign Features Sound Design from Black Sheep Music
Excited to share that multiple of our sound design elements were featured in the campaign for Red One, the holiday action film from Metro-Goldwyn-Mayer. Always cool to contribute to projects like this. Big thanks to our friends at Universal for bringing us on this one.
Christmas Music Reimagined in Contemporary Covers
Discover how contemporary artists are breathing new life into timeless Christmas classics by reimagining them with fresh, modern twists. From Dolly Parton’s country flair to John Legend’s soulful renditions, explore how these covers keep the holiday spirit vibrant and alive.
Denver Saxophonist Sets Guinness World Record for Releasing 200 Singles in 24 Hours
Denver saxophonist Brandon Theis has made history by releasing 200 digital singles in a single day, earning a Guinness World Record. This milestone highlights his dedication to music and his evolving role as a mentor to emerging artists in Denver's music scene.
Navigating Risks to Reach Global Stages: The Story of Ms. Goh
Goh’s journey from Singapore’s pubs to the world’s biggest stages with artists like Conan Gray is a story of grit, passion, and resilience. Despite her parents’ concerns about a music career, she carved her own path, proving that risks can lead to remarkable achievements.