RAREFORM BLOG


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The Power of Custom Music in Advertising: Why Original Sound Matters

Custom music in advertising isn’t just about sound—it’s a strategic tool for brand recognition and emotional impact. Unlike stock tracks, custom compositions create a unique sonic identity, enhance storytelling, and help brands stand out in a crowded market. Investing in original music ensures a lasting connection with audiences, making ads more memorable and engaging.

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The Role of Music in Meditation and Wellness Apps

Music plays a vital role in enhancing meditation and wellness practices. From calming rhythms to ambient soundscapes, it fosters relaxation, reduces stress, and supports mindfulness. Discover how meditative music creates balance and improves mental well-being.

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Sound in Film: Why Sound Matters More Than You Think

While stunning visuals often grab attention in filmmaking, sound holds the true power to connect with audiences. From dialogue that drives the plot to soundscapes that evoke emotion, clear and engaging audio is what keeps stories alive—even when visuals fall short.

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Industry News Hannah Abing Industry News Hannah Abing

Healthcare Resources for Music Artists Following Chappell Roan’s Grammy Speech

Chappell Roan’s Grammys speech has reignited discussions about healthcare access for music artists. While challenges remain, several industry organizations provide support, including SAG-AFTRA, MusiCares, and the Music Health Alliance. In response to growing concerns, Universal Music Group has launched a mental health fund to expand access to care for industry professionals.

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Collaborating with Music Makers: A Guide for Visual Storytellers

Effective collaboration between filmmakers, marketers, and music professionals depends on clear communication, trust, and ongoing feedback. By defining your creative vision and maintaining open dialogue, you can ensure that the music enhances your project’s emotional and narrative impact, resulting in a cohesive and compelling experience.

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The Accountant 2 Features Sound Design from Black Sheep Music

"The Accountant 2," the highly anticipated sequel to the 2016 action thriller, is on the way, and we’re excited to share that our sound design through Black Sheep Music is part of this one. Starring Ben Affleck and Jon Bernthal, the film dives deeper into Christian Wolff’s world of high-stakes crime and conspiracy.

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Crafting a Game Trailer That Resonates with Players

A well-crafted game trailer can make or break your game’s launch, offering a unique glimpse into its world while sparking curiosity. Striking the right balance between gameplay, story, and emotion is essential. Whether focusing on stunning visuals or core mechanics, the right mix will leave players eager for more.

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