RAREFORM BLOG
The Power of Custom Music in Advertising: Why Original Sound Matters
Custom music in advertising isn’t just about sound—it’s a strategic tool for brand recognition and emotional impact. Unlike stock tracks, custom compositions create a unique sonic identity, enhance storytelling, and help brands stand out in a crowded market. Investing in original music ensures a lasting connection with audiences, making ads more memorable and engaging.
Unlock the Sound Behind Hollywood's Most Iconic Trailers
Discover the new Rareform Audio x Black Sheep Music searchable catalog—10,000+ high-quality tracks, curated playlists, cinematic sound design, and lightning-fast AI-powered search. Music for trailers, film, TV, and beyond.
Black Sheep Music x Ninja Tune: A Trailer Remix Collaboration
Black Sheep Music partners with legendary UK label Ninja Tune to deliver a cinematic remix album crafted for high-impact trailers and film campaigns.
Researchers Develop Technology That Delivers Sound Only to Specific Listeners
Penn State researchers have developed “audible enclaves,” a breakthrough audio technology that sends sound directly to a specific listener without headphones. Using ultrasonic beams that bend around obstacles, this innovation creates localized sound bubbles for private listening in public spaces.
New Research Sheds Light on Mental Health Challenges in the Music Industry
New research reveals concerning mental health risks in the music industry, with musicians facing some of the highest suicide rates among occupational groups. The study highlights financial struggles, lack of support, and industry pressures as key factors, prompting calls for improved mental health resources.
A Working Man x Black Sheep Music x Rareform Audio
We’re excited to have our track All Worlds Collide from our Black Sheep Music album Afterburner featured in the TV spot for A Working Man, starring Jason Statham. Huge thanks to our friends at MGM for the opportunity!
The Role of Music in Meditation and Wellness Apps
Music plays a vital role in enhancing meditation and wellness practices. From calming rhythms to ambient soundscapes, it fosters relaxation, reduces stress, and supports mindfulness. Discover how meditative music creates balance and improves mental well-being.
Music Industry Supports Los Angeles Fire Recovery with ‘Sweet Relief’ Benefit Concert
As Los Angeles recovers from devastating wildfires, the music industry is stepping up with fundraising efforts. Sweet Relief Musicians Fund and Musicians for Fire Relief will host a global livestream concert and auction on March 6, featuring major artists to support affected music industry workers.
1,000 Musicians Release Silent Album to Protest AI Copyright Laws
Over 1,000 British musicians, including Kate Bush and Hans Zimmer, have released a silent album, Is This What We Want?, protesting proposed UK legislation that could allow AI companies to use copyrighted music without permission. The album symbolizes the potential loss of artists' rights in the face of AI-driven content generation.
Sound in Film: Why Sound Matters More Than You Think
While stunning visuals often grab attention in filmmaking, sound holds the true power to connect with audiences. From dialogue that drives the plot to soundscapes that evoke emotion, clear and engaging audio is what keeps stories alive—even when visuals fall short.
Healthcare Resources for Music Artists Following Chappell Roan’s Grammy Speech
Chappell Roan’s Grammys speech has reignited discussions about healthcare access for music artists. While challenges remain, several industry organizations provide support, including SAG-AFTRA, MusiCares, and the Music Health Alliance. In response to growing concerns, Universal Music Group has launched a mental health fund to expand access to care for industry professionals.
Universal’s ‘Love Hurts’ Campaign Features Sound Design by Black Sheep Music
Multiple of our sound design elements were featured in the campaign for Love Hurts, adding depth and intensity to the project. Always cool to contribute to projects like this—big thanks to our friends at Universal for bringing us on this one.
Classical Music May Influence Unborn Babies’ Heartbeats, Study Finds
New research suggests classical music does more than soothe the mind—it may influence the heartbeats of unborn babies. A study found that exposure to classical compositions led to more stable heart rate patterns in fetuses, offering insight into the connection between music and early development.
Collaborating with Music Makers: A Guide for Visual Storytellers
Effective collaboration between filmmakers, marketers, and music professionals depends on clear communication, trust, and ongoing feedback. By defining your creative vision and maintaining open dialogue, you can ensure that the music enhances your project’s emotional and narrative impact, resulting in a cohesive and compelling experience.
The Accountant 2 Features Sound Design from Black Sheep Music
"The Accountant 2," the highly anticipated sequel to the 2016 action thriller, is on the way, and we’re excited to share that our sound design through Black Sheep Music is part of this one. Starring Ben Affleck and Jon Bernthal, the film dives deeper into Christian Wolff’s world of high-stakes crime and conspiracy.
Chappell Roan Wins Best New Artist at Grammys, Calls Out Record Labels Over Artist Wages
Chappell Roan won Best New Artist at the 67th Grammy Awards and used her acceptance speech to call out record labels for not providing livable wages and healthcare to artists. Her remarks have sparked industry-wide discussions about financial support for musicians, particularly those still establishing their careers.
Lionsgate’s ‘Den of Thieves 2’ Campaign Features Sound Design by Black Sheep Music
Excited to share that multiple sound design elements from our team at Black Sheep Music, were featured in the campaign for Den of Thieves 2. Always great to be part of projects like this—big thanks to our friends at Lionsgate for bringing us on board!
Study Reveals How Music May Help Heal Emotional Wounds
New research shows music can alter the emotional tone of memories, highlighting its potential as a tool for healing emotional wounds and offering valuable insights for the music industry.
Crafting a Game Trailer That Resonates with Players
A well-crafted game trailer can make or break your game’s launch, offering a unique glimpse into its world while sparking curiosity. Striking the right balance between gameplay, story, and emotion is essential. Whether focusing on stunning visuals or core mechanics, the right mix will leave players eager for more.
‘Death of a Unicorn’ Campaign by A24 Films Features Sound Design from Black Sheep Music
Hyped to share that our sound design elements were featured in the campaign for Death of a Unicorn, the upcoming A24 film starring Paul Rudd and Jenna Ortega. Always cool to contribute to projects like this. Big thanks to our friends at A24 for bringing us on this one!